{"id":1528,"date":"2024-03-03T14:30:18","date_gmt":"2024-03-03T13:30:18","guid":{"rendered":"https:\/\/sonicmarketinglab.com\/?post_type=portfolio&#038;p=1528"},"modified":"2024-03-03T14:42:12","modified_gmt":"2024-03-03T13:42:12","slug":"full-funnel-marketing-strategy","status":"publish","type":"portfolio","link":"https:\/\/sonicmarketinglab.com\/index.php\/en\/portfolio\/full-funnel-marketing-strategy\/","title":{"rendered":"Full Funnel Marketing Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1528\" class=\"elementor elementor-1528\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320f839 e-flex e-con-boxed e-con e-parent\" data-id=\"320f839\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a233f9f elementor-widget elementor-widget-trueman-custom-text\" data-id=\"a233f9f\" data-element_type=\"widget\" data-widget_type=\"trueman-custom-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n    <div class=\"row\">\n      <div class=\"col-lg-12\">\n      \t        <!-- title -->\n        <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n        \t<span >\n          \t2022          <\/span>\n        \t<span data-number=\"\"><\/span>\n        <\/h5>\n        \n                <!-- quote -->\n        <div class=\"trm-card trm-publication\">\n\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t<div class=\"single-post-text trm-text--t\">\n\t\t\t\t\t\t\t<div >\n\t\t          \t<ul><li><h6>Status:<\/h6><p>finished<\/p><\/li><li><h6>Client:<\/h6><p>Unverpackt Umgedacht GmbH<\/p><\/li><li><h6>Location:<\/h6><p>Berlin, DE<\/p><\/li><\/ul><p data-pm-slice=\"1 1 []\">I designed &amp; implemented a full funnel for Unverpackt f\u00fcr alle, which was primarily aimed at effectiveness. The focus was on creating a structure for the acquisition &amp; maintenance of returning customers with high lifetime value &amp; increasing their number through new customers in the further course.<\/p><p data-pm-slice=\"1 1 []\">Initially, in addition to some ads &amp; setting up the data infrastructure, I therefore mainly took care of setting up the email marketing, accompanied the social media presence &amp; improved the UI\/UX of the website. I familiarised myself with WordPress &amp; took on the position of webmaster.\u00a0<\/p><p data-pm-slice=\"1 1 []\">We quadrupled the number of email subscribers &amp; built up a loyal customer base. Since the Ukraine crisis hit, we have been able to increase turnover by an average of 42.74% &amp; at peak times even by 93.14%.<\/p>\t\t        \t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t  <\/div>\n        <\/div>\n        <!-- quote end -->\n        \n      <\/div>\n    <\/div>\n    <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de300cf e-flex e-con-boxed e-con e-parent\" data-id=\"de300cf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ec716 elementor-widget elementor-widget-trueman-title\" data-id=\"b2ec716\" data-element_type=\"widget\" data-widget_type=\"trueman-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n        <div class=\"row\">\n          <div class=\"col-lg-12\">\n          \t            <!-- title -->\n            <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n            \t<span >\n\t\t          \tRevenue Growth 2022\t\t        <\/span>\n            \t<span data-number=\"\"><\/span>\n            <\/h5>\n            \n          <\/div>\n        <\/div>\n        <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b91bb elementor-widget elementor-widget-image\" data-id=\"98b91bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"207\" src=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-1024x236.png\" class=\"attachment-large size-large wp-image-1142\" alt=\"Umsatzverlauf Unverpackt f\u00fcr alle im Jahr 2022\" srcset=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-1024x236.png 1024w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-300x69.png 300w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-768x177.png 768w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-1536x354.png 1536w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-2048x473.png 2048w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-512x118.png 512w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-950x219.png 950w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-1920x443.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72dcbce e-flex e-con-boxed e-con e-parent\" data-id=\"72dcbce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e58b53b elementor-widget elementor-widget-trueman-custom-text\" data-id=\"e58b53b\" data-element_type=\"widget\" data-widget_type=\"trueman-custom-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n    <div class=\"row\">\n      <div class=\"col-lg-12\">\n      \t        <!-- title -->\n        <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n        \t<span >\n          \t2023          <\/span>\n        \t<span data-number=\"\"><\/span>\n        <\/h5>\n        \n                <!-- quote -->\n        <div class=\"trm-card trm-publication\">\n\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t<div class=\"single-post-text trm-text--t\">\n\t\t\t\t\t\t\t<div >\n\t\t          \t<p data-pm-slice=\"1 1 []\">Once the basis for a good conversion rate had been created with the improved website &amp; the retention of existing customers was given, we began to focus on new customer growth. With shopping ads, performance max campaigns &amp; social media ads, we achieved an increase of 73.17% from May to September. And the trend is rising!<\/p>\t\t        \t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t  <\/div>\n        <\/div>\n        <!-- quote end -->\n        \n      <\/div>\n    <\/div>\n    <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5620018 e-flex e-con-boxed e-con e-parent\" data-id=\"5620018\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd94f7e elementor-widget elementor-widget-trueman-title\" data-id=\"dd94f7e\" data-element_type=\"widget\" data-widget_type=\"trueman-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n        <div class=\"row\">\n          <div class=\"col-lg-12\">\n          \t            <!-- title -->\n            <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n            \t<span >\n\t\t          \tOrder Growth 2023 through Shopping-Ads\t\t        <\/span>\n            \t<span data-number=\"\"><\/span>\n            <\/h5>\n            \n          <\/div>\n        <\/div>\n        <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a8718 elementor-widget elementor-widget-image\" data-id=\"80a8718\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"189\" src=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-1024x215.png\" class=\"attachment-large size-large wp-image-1143\" alt=\"Bestellungsverlauf Unverpackt f\u00fcr alle 2023\" srcset=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-1024x215.png 1024w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-300x63.png 300w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-768x161.png 768w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-1536x323.png 1536w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-2048x430.png 2048w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-512x108.png 512w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-950x200.png 950w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-1920x403.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98d22ff e-flex e-con-boxed e-con e-parent\" data-id=\"98d22ff\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43105c2 elementor-widget elementor-widget-trueman-testimonials\" data-id=\"43105c2\" data-element_type=\"widget\" data-widget_type=\"trueman-testimonials.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- testimonials -->\n        <div class=\"row\">\n                    <div class=\"col-lg-12\">\n            <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n            \t<span >\n\t\t          \tWhat the client has to say\t\t        <\/span>\n            \t<span data-number=\"\"><\/span>\n            <\/h5>\n          <\/div>\n          \n          <div class=\"col-lg-12\">\n          \t            <!-- testimonials slider -->\n            <div class=\"swiper-container trm-testimonials-slider trm-scroll-animation\" data-scroll data-scroll-offset=\"40\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n\n                  <div class=\"trm-testimonial-card\" data-swiper-parallax data-swiper-parallax-scale=\".8\" data-swiper-parallax-opacity=\"0\" data-swiper-parallax-duration=\"800\">\n                    <div class=\"trm-testimonial-author\">\n                                            <img decoding=\"async\" src=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/leonhard-280x280.jpg\" alt=\"Leonhard Kruck\" \/>\n                                                                  <h6 class=\"trm-mb-15\">\n                      \t<span >\n\t\t\t\t\t\t\tLeonhard Kruck\t\t\t\t\t\t<\/span>\n                      <\/h6>\n                                                                  <div class=\"trm-text-sm trm-accent-color\">\n                      \t<i>\n                      \t\t<span >\n\t\t\t\t\t\t\t\tFounder &amp; CEO\t\t\t\t\t\t\t<\/span>\n                      \t<\/i>\n                      <\/div>\n                                          <\/div>\n                                        <div class=\"trm-testimonial-text\">\n                      <div >\n\t\t\t\t\t\t<p>Tobias is absolutely reliable and works very purposefully. His understanding of customer behaviour and the resulting strategies have always been a success.<\/p><p>In addition, his reports are comprehensible and thus ensure transparency and a good understanding of the complex processes involved in his work.<\/p>\t\t\t\t\t  <\/div>\n                    <\/div>\n                                      <\/div>\n\n                <\/div>\n                              <\/div>\n\n              <div class=\"trm-slider-navigation\">\n                <div class=\"trm-testimonials-slider-prev trm-btn trm-btn-circle\"><i class=\"fas fa-arrow-left\"><\/i><\/div>\n                <div class=\"trm-testimonials-slider-next trm-btn trm-btn-circle\"><i class=\"fas fa-arrow-right\"><\/i><\/div>\n              <\/div>\n\n            <\/div>\n            <!-- testimonials slider end -->\n                      <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1139,"menu_order":0,"template":"","portfolio_categories":[59],"acf":[],"_links":{"self":[{"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1528"}],"collection":[{"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":13,"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1528\/revisions"}],"predecessor-version":[{"id":1541,"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1528\/revisions\/1541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/media\/1139"}],"wp:attachment":[{"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/media?parent=1528"}],"wp:term":[{"taxonomy":"portfolio_categories","embeddable":true,"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio_categories?post=1528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}