{"id":1138,"date":"2023-10-09T19:49:26","date_gmt":"2023-10-09T17:49:26","guid":{"rendered":"https:\/\/sonicmarketinglab.com\/?post_type=portfolio&#038;p=1138"},"modified":"2024-03-03T14:37:37","modified_gmt":"2024-03-03T13:37:37","slug":"full-funnel-strategie-fur-loyale-bestandskunden-neukundenwachstum","status":"publish","type":"portfolio","link":"https:\/\/sonicmarketinglab.com\/index.php\/portfolio\/full-funnel-strategie-fur-loyale-bestandskunden-neukundenwachstum\/","title":{"rendered":"Vollumf\u00e4ngliche Marketing-Strategie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1138\" class=\"elementor elementor-1138\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320f839 e-flex e-con-boxed e-con e-parent\" data-id=\"320f839\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a233f9f elementor-widget elementor-widget-trueman-custom-text\" data-id=\"a233f9f\" data-element_type=\"widget\" data-widget_type=\"trueman-custom-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n    <div class=\"row\">\n      <div class=\"col-lg-12\">\n      \t        <!-- title -->\n        <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n        \t<span >\n          \t2022          <\/span>\n        \t<span data-number=\"\"><\/span>\n        <\/h5>\n        \n                <!-- quote -->\n        <div class=\"trm-card trm-publication\">\n\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t<div class=\"single-post-text trm-text--t\">\n\t\t\t\t\t\t\t<div >\n\t\t          \t<ul><li><h6>Status:<\/h6><p>beendet<\/p><\/li><li><h6>Client:<\/h6><p>Unverpackt Umgedacht GmbH<\/p><\/li><li><h6>Location:<\/h6><p>Berlin, DE<\/p><\/li><\/ul><p data-pm-slice=\"1 1 []\">Ich habe f\u00fcr Unverpackt f\u00fcr alle einen vollumf\u00e4nglichen Funnel entworfen &amp; umgesetzt, der vor allem auf Effektivit\u00e4t abzielte. Der Fokus lag darauf eine Struktur f\u00fcr die Gewinnung &amp; Pflege von wiederkehrende Kunden mit hohem Lifetime-Value zu schaffen &amp; im weiteren Verlauf deren Zahl durch Neukunden zu erh\u00f6hen.<\/p><p>Anfangs habe ich mich daher neben einigen Ads &amp; der Einrichtung der Dateninfrastruktur vor allem um den Aufbau des Emailmarketings gek\u00fcmmert, die Social Media Pr\u00e4senz begleitet &amp; das UI\/UX der Website verbessert. Dabei habe ich mich in WordPress eingearbeitet &amp; die Position des Webmasters \u00fcbernommen.\u00a0<\/p><p>Wir vierfachten die Anzahl der Emailsubscriber &amp; bauten damit eine loyale Bestandskundenschaft auf. So konnten wir seit Einbruch durch die Ukrainekrise den Umsatz durchschnittlich um 42,74% &amp; in der Spitze sogar um 93,14% steigern.<\/p>\t\t        \t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t  <\/div>\n        <\/div>\n        <!-- quote end -->\n        \n      <\/div>\n    <\/div>\n    <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de300cf e-flex e-con-boxed e-con e-parent\" data-id=\"de300cf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ec716 elementor-widget elementor-widget-trueman-title\" data-id=\"b2ec716\" data-element_type=\"widget\" data-widget_type=\"trueman-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n        <div class=\"row\">\n          <div class=\"col-lg-12\">\n          \t            <!-- title -->\n            <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n            \t<span >\n\t\t          \tUmsatzsteigerung 2022\t\t        <\/span>\n            \t<span data-number=\"\"><\/span>\n            <\/h5>\n            \n          <\/div>\n        <\/div>\n        <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b91bb elementor-widget elementor-widget-image\" data-id=\"98b91bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"207\" src=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-1024x236.png\" class=\"attachment-large size-large wp-image-1142\" alt=\"Umsatzverlauf Unverpackt f\u00fcr alle im Jahr 2022\" srcset=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-1024x236.png 1024w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-300x69.png 300w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-768x177.png 768w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-1536x354.png 1536w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-2048x473.png 2048w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-512x118.png 512w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-950x219.png 950w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-22-1920x443.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72dcbce e-flex e-con-boxed e-con e-parent\" data-id=\"72dcbce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e58b53b elementor-widget elementor-widget-trueman-custom-text\" data-id=\"e58b53b\" data-element_type=\"widget\" data-widget_type=\"trueman-custom-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n    <div class=\"row\">\n      <div class=\"col-lg-12\">\n      \t        <!-- title -->\n        <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n        \t<span >\n          \t2023          <\/span>\n        \t<span data-number=\"\"><\/span>\n        <\/h5>\n        \n                <!-- quote -->\n        <div class=\"trm-card trm-publication\">\n\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t<div class=\"single-post-text trm-text--t\">\n\t\t\t\t\t\t\t<div >\n\t\t          \t<p data-pm-slice=\"1 1 []\">Nachdem mit der verbesserten Website die Basis f\u00fcr eine gute Conversion-Rate geschaffen war &amp; die Retention der Bestandskunden gegeben war, begannen wir uns auf das Neukundenwachstum zu fokussieren. Mit Shopping-Ads, Performance-Max-Kampagnen &amp; Social-Media-Ads haben wir von Mai bis September eine Steigerung von 73,17% erreicht. Tendenz steigend!<\/p>\t\t        \t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t  <\/div>\n        <\/div>\n        <!-- quote end -->\n        \n      <\/div>\n    <\/div>\n    <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5620018 e-flex e-con-boxed e-con e-parent\" data-id=\"5620018\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd94f7e elementor-widget elementor-widget-trueman-title\" data-id=\"dd94f7e\" data-element_type=\"widget\" data-widget_type=\"trueman-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n        <div class=\"row\">\n          <div class=\"col-lg-12\">\n          \t            <!-- title -->\n            <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n            \t<span >\n\t\t          \tSteigerung Bestellung 2023 durch Shopping-Ads\t\t        <\/span>\n            \t<span data-number=\"\"><\/span>\n            <\/h5>\n            \n          <\/div>\n        <\/div>\n        <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a8718 elementor-widget elementor-widget-image\" data-id=\"80a8718\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"189\" src=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-1024x215.png\" class=\"attachment-large size-large wp-image-1143\" alt=\"Bestellungsverlauf Unverpackt f\u00fcr alle 2023\" srcset=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-1024x215.png 1024w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-300x63.png 300w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-768x161.png 768w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-1536x323.png 1536w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-2048x430.png 2048w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-512x108.png 512w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-950x200.png 950w, https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/UFA-23-1920x403.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98d22ff e-flex e-con-boxed e-con e-parent\" data-id=\"98d22ff\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43105c2 elementor-widget elementor-widget-trueman-testimonials\" data-id=\"43105c2\" data-element_type=\"widget\" data-widget_type=\"trueman-testimonials.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- testimonials -->\n        <div class=\"row\">\n                    <div class=\"col-lg-12\">\n            <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n            \t<span >\n\t\t          \tWas der Kunde \u00fcber die Zusammenarbeit denkt\t\t        <\/span>\n            \t<span data-number=\"\"><\/span>\n            <\/h5>\n          <\/div>\n          \n          <div class=\"col-lg-12\">\n          \t            <!-- testimonials slider -->\n            <div class=\"swiper-container trm-testimonials-slider trm-scroll-animation\" data-scroll data-scroll-offset=\"40\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n\n                  <div class=\"trm-testimonial-card\" data-swiper-parallax data-swiper-parallax-scale=\".8\" data-swiper-parallax-opacity=\"0\" data-swiper-parallax-duration=\"800\">\n                    <div class=\"trm-testimonial-author\">\n                                            <img decoding=\"async\" src=\"https:\/\/sonicmarketinglab.com\/wp-content\/uploads\/2023\/10\/leonhard-280x280.jpg\" alt=\"Leonhard Kruck\" \/>\n                                                                  <h6 class=\"trm-mb-15\">\n                      \t<span >\n\t\t\t\t\t\t\tLeonhard Kruck\t\t\t\t\t\t<\/span>\n                      <\/h6>\n                                                                  <div class=\"trm-text-sm trm-accent-color\">\n                      \t<i>\n                      \t\t<span >\n\t\t\t\t\t\t\t\tGr\u00fcnder &amp; CEO Unverpackt Umgedacht GmbH\t\t\t\t\t\t\t<\/span>\n                      \t<\/i>\n                      <\/div>\n                                          <\/div>\n                                        <div class=\"trm-testimonial-text\">\n                      <div >\n\t\t\t\t\t\t<p class=\"p1\">Tobias ist absolut zuverl\u00e4ssig und arbeitet sehr zielf\u00fchrend. Sein Verst\u00e4ndnis f\u00fcr Kundenverhalten und daraus resultierende Strategien waren immer ein Erfolg.<\/p><p class=\"p1\">Zudem sind seine Reports nachvollziehbar und sorgen somit f\u00fcr Transparenz und ein gutes Verst\u00e4ndnis der komplexen Vorg\u00e4nge seiner Arbeit.<\/p>\t\t\t\t\t  <\/div>\n                    <\/div>\n                                      <\/div>\n\n                <\/div>\n                              <\/div>\n\n              <div class=\"trm-slider-navigation\">\n                <div class=\"trm-testimonials-slider-prev trm-btn trm-btn-circle\"><i class=\"fas fa-arrow-left\"><\/i><\/div>\n                <div class=\"trm-testimonials-slider-next trm-btn trm-btn-circle\"><i class=\"fas fa-arrow-right\"><\/i><\/div>\n              <\/div>\n\n            <\/div>\n            <!-- testimonials slider end -->\n                      <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1139,"menu_order":0,"template":"","portfolio_categories":[23],"acf":[],"_links":{"self":[{"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1138"}],"collection":[{"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":65,"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1138\/revisions"}],"predecessor-version":[{"id":1547,"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1138\/revisions\/1547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/media\/1139"}],"wp:attachment":[{"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"portfolio_categories","embeddable":true,"href":"https:\/\/sonicmarketinglab.com\/index.php\/wp-json\/wp\/v2\/portfolio_categories?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}