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Increased sales through existing customers & new customer growth

Full Funnel Marketing Strategy

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Tobias Steinborn
Tobias Steinborn
I am a
  • Location:
    Remote
  • Currently in:
    Europe
  • Age:
    30
Contact Me :)

Full Funnel Marketing Strategy

Campaigns
2022
  • Status:

    finished

  • Client:

    Unverpackt Umgedacht GmbH

  • Location:

    Berlin, DE

I designed & implemented a full funnel for Unverpackt für alle, which was primarily aimed at effectiveness. The focus was on creating a structure for the acquisition & maintenance of returning customers with high lifetime value & increasing their number through new customers in the further course.

Initially, in addition to some ads & setting up the data infrastructure, I therefore mainly took care of setting up the email marketing, accompanied the social media presence & improved the UI/UX of the website. I familiarised myself with WordPress & took on the position of webmaster. 

We quadrupled the number of email subscribers & built up a loyal customer base. Since the Ukraine crisis hit, we have been able to increase turnover by an average of 42.74% & at peak times even by 93.14%.

Revenue Growth 2022
Umsatzverlauf Unverpackt für alle im Jahr 2022
2023

Once the basis for a good conversion rate had been created with the improved website & the retention of existing customers was given, we began to focus on new customer growth. With shopping ads, performance max campaigns & social media ads, we achieved an increase of 73.17% from May to September. And the trend is rising!

Order Growth 2023 through Shopping-Ads
Bestellungsverlauf Unverpackt für alle 2023
What the client has to say
Leonhard Kruck
Leonhard Kruck
Founder & CEO

Tobias is absolutely reliable and works very purposefully. His understanding of customer behaviour and the resulting strategies have always been a success.

In addition, his reports are comprehensible and thus ensure transparency and a good understanding of the complex processes involved in his work.

Previous project
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